Coronavirus market changes and safeguarding your future business - Acaboom Blog

Coronavirus market changes and safeguarding your future business

Posted on by admin-account

Coronavirus is causing huge uncertainty in the property market with no clarity as to when things will return to normal.

But they will at some point. And when they do, all those homeowners who delayed their moving plans will be booking a market appraisal….and you want to be sure you get the call.

By sending an automated weekly, or bi-weekly, Market Update Report you’re creating the perfect opportunity in keeping a homeowner abreast of what’s happening in your market and at the same time ensuring your brand is elevated to the forefront of their thinking.

Where you’ve sent out an Acaboom main presentation, clients already benefit from automatically receiving your Market Update Reports and the regular updates on changes.

We’ve added a few ideas to drive even more value from your Acaboom subscription during what may be a quieter time – and as we’re cloud based you can do this from any location at a time to suit you:

Send an updated presentation 
Where the main presentation has been sent, consider sending an updated version with a friendly note advising that you have added new comparables, market graphs and statistics.

Send a presentation to old-valuations
One client reported: “I sent 120 presentations to old valuations and secured six new instructions within three business days!”

Send a presentation to every local homeowner on your database
Every homeowner is interested in what’s happening in the local property market and by sending them your presentation, they’ll also start to receive your regular Market Update Reports along with data in their road/neighbourhood. Even if homeowners do not respond immediately, your branded reports will be delivered at your chosen frequency, keeping your brand in constant contact with them.

Supporting new feature
We have recently introduced a CRM data import option enabling you to upload a list of client/property data which will create presentations automatically, meaning you can free up some time and only need to add the comparables and hit the ‘Send’ button.  Go to My Account > Preferences > Import and follow the instructions.